Seeing involves almost imperceptible naming: light reflected from object and incident on retina cascades up the brain's visual hierarchy and is coded into shape, color, contour until it is recognized as an object (thing). Recognition implicitly involves a thing's semantics, remembered associations, its (thinginess). Thinginess in turn exerts top-down influence, biasing the processing of incoming sensory signals of thing. This looping interaction intertwine thing and thinginess, making them inseparable upon introspection. Artists Rothko and Rorschach, abstract expressionists each, push to produce pure thinginess, essence and reference teased free from object. Saying Seeing attempts this tease outside of 2D frame, uses naming and misnaming to show thinginess and thing as independent variables in lived experienced.